Feed-powered email content
Harnessing the power of feed-powered content for email marketing offers automation, scalability, and real-time content updates. By integrating feeds such as JSON APIs, .CSV, and .XML, marketers can automate content production at scale, drastically reducing the time and effort required to keep email campaigns up to date.
This means no more manual updates – just set and forget.
Whether it’s product listings for a retailer, live sportsbook odds, or the latest news or blog articles, feed-powered content ensures that every email delivers fresh, relevant, and engaging information every time you send. The result? A highly effective, time-saving resource that eliminates tedious manual work while maintaining perfect branding and consistency across all email sends.
Beyond automation, feed-powered content unlocks next-level personalisation when combined with CRM data. Traditional dynamic content rules often require extensive setup and manual intervention for each send. With feed-powered automation, however, you can generate unlimited versions of an email from just one HTML template, tailoring content dynamically to each recipient’s preferences whether it’s their favourite product category, preferred travel destination, or in-stock items in their size. This not only enhances the customer experience but also drives engagement and conversions without increasing production workload.
With the ability to generate and serve millions of perfectly branded images and content snippets instantly, feed-powered email content automation is the ultimate solution for marketers looking to scale efficiently while delivering hyper-relevant, always-up-to-date emails.
Content Generator for automation
Remove regular, manual HTML updates from your to do list by leveraging Content Generator. Connect existing feeds (product feeds, .csv or .txt files, RSS, XML, JSON APIs) and turn the content they contain into beautifully branded images in our design lab. Add the image to your HTML by copying and pasting our HTML Element. When the content in the feed updates so does the content in the email. Streamlined, easy, efficient.
Expect to see: Reduced email production times, less content edits, more clicks, more revenue. Re-usable content that updates as the content source does.
Email Personalisation
Disconnects between content and data is a common challenge for email marketers. Content Generator joins the dots between the two, to create seamless content production and deliver email personalisation at scale.
- No integration required, all CRM data is merged into our HTML element.
- We match the data merged to the content source and show the right image, personalised to the recipient, eliminating the need for you to build any dynamic content.
- Auto-updating content removes the need for lengthy and laborious HTML edits.
- Make the data, your feeds and our tech do the hard work so you don’t have to.
- Set up once, paste elements into your HTML and leave the rest to us.
- Finally achieve email personalisation at scale – easily!
API Connection for Email Personalisation
Harness your existing technology and partner APIs to generate individualised email content. Popular retail email personalisation applications include product recommendations, the latest product reviews and user generated content. Other applications of 1-2-1 APIs and Generator include live sports betting odds, location specific media (e.g. state specific news headlines), travel packages, car hire pricing, local activities, restaurants and more.
Simply Connect your API to Generator, design your template and merge CRM data such as Customer IDs or product SKUs into the element. Generator will then display the latest content that matches your criteria, unlocking your existing technology and repurposing it for email marketing.
Popular Usecases
Content Generator powers an almost unlimited number of use cases alongside unparalleled design and animation functionality.
Latest Content
When your feed updates, so does your email – evergreen content for every email. Used for new deals, latest news, recent blog articles and more.
New Products
No need to manually add new products to your email. Use Content Generator to automatically display the newest arrivals.
Personalised Products
Put your feed and your CRM data to work. Personalise product content at scale – categories, colours, sizes. Whatever you need, we join the dots.
Schedules & Results
TV and event schedules, medal tables, sporting results, live scores, conference timetables – automated & updated in the inbox.
3rd Party APIs
Use your own or 3rd party APIs to generate content. Product recommendations, reviews, currency conversions, weather, UGC – whatever you need!
Live Odds & Jackpots
Leverage existing technology to beautifully showcase live odds, casino jackpots, bingo rooms and games in email.
Social Content
Connect your Instagram, X and other social pages to email for auto-updates in the inbox and to encourage cross-channel engagement.
Translations
Use an API, Google Sheet or a .csv file + CRM data to automate translations. Perfect for multi-language programs when you don’t want to build dynamic content!
Frequently Asked Questions
Find answers to the most commonly asked Content Generator questions here.
Content Generator is a tool that allows you to connect a content source, often referred to as a feed, to an image template. You can then turn the content the feed contains into beautifully designed images. The Content Generator product generates an HTML code element comprised of an href (a link) and an image source (img src). You copy and paste the element into your email and the Content is automatically generated. If the content in the feed updates, so does the content in your email.
A feed is a structured file that lists product or content details—such as titles, names, prices, images, and descriptions—from an online retailer's website, formatted for distribution to various online platforms like Amazon, Google Merchant Center, or Facebook Dynamic Ads.
You can use various different types of feed as a content source. These include:
CSV (Comma-Separated Values): Create your own feed and host it, use Google Sheets or provide a link to the product feed you submit to other partners.
XML (Extensible Markup Language
TXT (Plain Text)
JSON (JavaScript Object Notation) API
By supporting these various feed types, we offer flexibility and enable you to integrate data from different sources seamlessly. Our goal if for you to be able to add your own content source in our UI without the need for developers, customisation or customer support. Of course we can help if you need it, but we want you to have to power to build and go.
As a minimum, the feed needs to contain everything you wish to display in the image. Product feeds should contain all product information, here's some suggested fields:
- Product title
- price
- sale price
- category
- product image
- product url
- stock
- colour
- size
- Any labels required (e.g. on sale, new etc)
- Date added to the feed
- Product ID
- Product group ID
No data integration is required when using Content Generator for Email Personalisation. We simply use merge codes from your ESP. When you send your email, your ESP replaces the merge code you've added with the data for the individual the email is being sent to. We take that data, look it up in the content source, run the business rules you've set and display the most up-to-date personalised content in the email.
That's up to you! You can include as many as you need. If you want to include 8 images in your email, you don't need to create 8 templates and 8 images. You can create one template and then configure the image element to generate as many images as you need for your email. It's straightforward and efficient.
Launching soon: We have two different levels of animation - animation in the image itself or the option to animate the image as a whole.
In-image animation allows you to animate blocks within the image template. For example, you may wish to animate a 'new in' label so it flashes or slides in.
Whole-image animation enables you to animate the whole image block with a load-in effect. You can decide how the image loads in, it can fade, slice, have a heart shape zoom out to display the image and a whole lot more.
This is super engaging creative design on top of cutting edge technology.
Magic Layers are data-driven design elements that show or hide depending on the content data and rules you've set. Magic Layers are often used to display design elements like 'new in' badges if the product is new in the last few days, or a savings price if the saving is over a certain percentage.
Using Magic Layers in your design enables you to create multiple different image variations within one template.
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