Interactive and dynamic email content goes beyond the traditional combination of static images, copy and links. It can personalise what someone sees, respond to data or context, update dynamically, or give subscribers something to interact with.

This could include personalised images, countdown timers, live polls, click counters, gamification, weather content, product recommendations or automatically generated content from a feed.

Code Chemistry lets marketers add these types of experiences to existing email campaigns, helping make email content more engaging, relevant and worth clicking.

Live email content uses information available when an email is opened to determine what the recipient sees. This means the content can stay relevant even after the email has been sent.

For example, a countdown timer can continue counting down towards a deadline, weather content can reflect current conditions, and location-based content can show information relevant to where the email is opened.

Code Chemistry delivers live content through dynamic images. When the email is opened, the image can be generated using the latest available information, rather than being fixed at the point the campaign was sent.

With Code Chemistry, you create the element you want in the platform and generate a small snippet of HTML containing an image source and destination URL. Copy and paste that HTML into your existing email template and send your campaign as normal.

There is no need to move to a different email sending platform or complete a complex integration to get started.

Depending on the element, customer or CRM data can be merged directly into the Code Chemistry element at send time via a merge code or token. When the email is opened, Code Chemistry uses that data to render the right image or determine which content to display.

For example, we can render a personalised image using customer data, use preference data to select the right product or category from a feed, show content based on a subscriber's location, or use factors such as weather and time to determine what they see.

This can all happen automatically, allowing each subscriber to see relevant content without marketers having to create every variation manually.

Interactive email content gives subscribers something more engaging to do than simply scroll through static content.

Code Chemistry includes live polls, click counters, scratch cards, spinning wheels, slider puzzles, memory games and other gamified experiences. You can also combine interactive elements with personalisation and dynamic content to create experiences tailored to individual subscribers.

These elements are designed to help stop the scroll and give subscribers a reason to engage and click.

Email personalisation can go much further than adding someone's first name to a subject line or greeting.

With Code Chemistry, you can create personalised images and animations or use customer and CRM data to change the visual content someone sees. This could include their name, loyalty points, membership information, offers, products or other customer-specific content.

Personalisation can also be combined with dynamic information such as location, weather and time to make the content more relevant to the person opening the email.

Interactive, personalised and dynamic content can give subscribers more reasons to stop, engage and click. Techniques including urgency, social proof, gamification, personalisation and relevant real-time information can all be used to make the content inside an email work harder.

Code Chemistry customers use these elements to increase metrics including click-through rate, conversions, orders and revenue from email.

For example, in a Black Friday campaign, Bensons for Beds saw a 273% increase in conversions, 300% increase in orders and 324% increase in revenue using Code Chemistry elements.

Code Chemistry works alongside your existing email sending platform, so there is no need to migrate your email programme.

Create your content in Code Chemistry, generate the HTML, copy and paste it into your email and send as normal.

Code Chemistry can be used with platforms including Salesforce Marketing Cloud, Braze, Klaviyo, Ometria, SAP Emarsys, Dotdigital, Adobe, Bloomreach, Oracle, Iterable, Optimove, Mailchimp, HubSpot, Insider, Attentive and Brevo.

Here's how we define these terms at Code Chemistry:

Interactive content gives the subscriber something to actively engage with, such as a poll, game, scratch card or click counter.

Dynamic content changes according to data, rules or other inputs, rather than remaining the same for every subscriber.

Live content uses information that can change when the email is opened, such as time, weather, location or other real-time data.

Personalised content uses customer or CRM data to tailor what an individual subscriber sees.

These approaches can be used independently or combined within the same email. Code Chemistry brings them together in one platform, alongside automation, to help marketers create more relevant, engaging and personalised email experiences.