Under the microscope: Bensons for Beds Case Study
Bensons for Beds + Code Chemistry
Bensons for Beds, the UK’s leading bed specialist, was on a mission to add some fun to their email marketing strategy. The goal? To drive conversions, increase engagement, and deliver an unforgettable brand experience, all without the complexity of traditional email development.
Leveraging Code Chemistry’s suite of dynamic features including Countdown Timers, Click Counters, Live Polls, Scratch Offs, and more, Bensons for Beds turned their normal emails into performance powerhouses.
The result?
A significant boost in revenue, engagement, and conversions, all achieved easily and quickly.
Countdown Timers
(vs. a competitor)
Bensons for Beds wanted to test how Code Chemistry’s Countdown Timers stacked up against an alternative provider’s timers. Across 10 email campaigns, they ran 10 split tests, sending half of their audience an email featuring Code Chemistry’s timer and the other half received an email featuring a competitor’s timer.
The results?
Click Counters
Bensons for Beds runs a highly successful monthly payday email campaign. Looking to maximize urgency and engagement, they decided to test Code Chemistry’s Click Counter, which visually displayed the number of people shopping payday picks at different price points.
By introducing real-time social proofing, the email with the Click Counter generated 400% more orders and a 329% increase in revenue compared to the same email without the click counter element.
Live Polls in email
Bensons for Beds leveraged Code Chemistry’s Live Polls to drive customer interaction by allowing recipients to actively choose their preferred offer. This not only made the email experience more engaging but also personalised the shopping journey. Once the recipient voted, they instantly unlocked their chosen exclusive deal, making the interaction feel both rewarding and participatory.
The results?
In addition to driving immediate email conversions, the real-time poll results created urgency as customers could see how others had voted for each option, encouraging more participation and faster decision-making.
Scratch Off
Bensons for Beds boosted engagement by turning a promotional email into an interactive experience with an email Scratch Off. Displaying a teaser animation in the email that simulated scratching the panel to reveal an offer, recipients clicked through to a branded landing page where they “scratched” a digital panel to reveal the promotion.
Bensons for Beds Results
What Bensons for Beds said about us:
"The platform encouraged us to look beyond our usual email strategy and think more creatively when it comes to testing personalised content within email. The results were campaigns that stood out to the customer, whilst still fitting with brand needs.
We found the Code Chemistry platform incredibly easy to use. You just log in, choose your interactive element, and follow a few simple steps. Then, it’s a quick copy-paste into your email HTML. The results speak for themselves - notable uplift, easy execution.”
Want to try for yourself?
Struggling with low open rates, shrinking revenue, or inbox fatigue? Code Chemistry helps you cut through the noise with fun, interactive email elements that grab attention.
Try us free for 7 days with 1,000 images – no strings attached and no card required. Get full access to every element we offer. Just create an account and you’re in.
