Email Scratch Offs
An advanced Scratch to Reveal email element that’s fully customisable. Create eye-catching animated images for email that click through to a perfectly branded landing page. Use CRM data to personalise the offer revealed to each recipient. Expect to see significant increases in engagement and offer redemption with this interactive email element.
Email Gamification with Scratch Offs
Element: Scratch Off
Elevate your email campaigns with our enhanced Scratch Off element – a dynamic, interactive experience that captures attention, drives engagement, and maximises revenue. Create animated scratch panels in your emails that click through to a branded landing page where recipients reveal personalised offers based on CRM data, tailored to their segment. Add extra excitement with a confetti burst upon reveal, and seamlessly guide your audience with post-scratch messaging and redemption instructions. Each offer can link to a unique URL, and you control campaign timing with expiry management that replaces the Scratch Off panel with a custom message and CTA when the offer ends. It’s engagement marketing, reimagined.
Client Showcase
Eve Sleep added playful interactivity to their payday campaign with Code Chemistry’s Scratch Off. Customers scratched to reveal exclusive offers, complete with a confetti burst and instant redemption details. The result?
+192% revenue
+151% CTR
+200% more orders
A simple idea, seriously impressive results.
Frequently Asked Email Scratch Off Questions
Discover answers to the most commonly asked Email Scratch Off questions.
Not very long at all. You can create and fully configure your Scratch Off email element in around 10 to 15 minutes. We recommend compiling the assets needed for creation so that you've got everything you need before you get started. You can then login, click on the Scratch Off tile and follow the steps to generate your element.
To create a Scratch to Reveal element, you'll need:
- A cover image
- A background image (or images if you wish to personalise the reveal image)
NOTE: These images should be the same dimensions as they'll be layered.
- Your Company logo for the landing page
- URL for final landing page(s) (with tracking added)
- Branded content - title, text, button text (for landing page)
- CRM data & Merge Code
You'll also need to have your brand colours to hand to customise the scratch element, landing page and other areas. We recommend adding these in the Brand Configuration Center before you get started so your colours will be available in the quick selection tool.
No. It's your choice. You can either generate a static image or an animation for your email. We currently offer two animation options for the in email image. You can choose a partial reveal, where we create a scratch effect to partially tease your offer image, or you can choose to overlay an animated scratch effect using an icon (e.g. a hand icon simulating scratching off the cover layer).
Absolutely. You can choose to scratch off your cover image or set the scratch off layer to a colour of your choice.
When setting up the Scratch to Reveal email element, there's a landing page configuration step. You can completely customise the page with brand colours, content and more. You can upload your logo, add your own title, content, call to action and so on. You can upload a background image too. Every element on the landing page can be styled to match your brand.
When setting up the Scratch to Reveal email element you can set an expiry time. This means that anybody that clicks through to the landing page after that date/time will see an offer expired message. You can then redirect them to a URL of your choice to keep them engaged.
Want to try for yourself?
Want to take a look at the platform? Create a free account today and dig in. You’ll have full access to all of our Elements (we don’t believe in locking down functionality), and 1000 images for testing. No card is required to get started. If you want to continue using your account after 7 days, you can login and upgrade to a paid plan. We’re making it simple for email marketers to access the tools they need.
