👋 Welcome to the Email Personalisation hub.
Email Personalisation
Email personalisation is a powerful way to boost engagement, build trust, and drive conversions—yet it doesn’t have to be complex or resource-intensive. With Code Chemistry, brands can seamlessly transform CRM data into meaningful, one-to-one inbox experiences that enhance customer connections. Our innovative solutions make it easy to create visually striking, highly relevant, and interactive email content at scale. Whether it’s showcasing dynamic visuals, automating content matching, or adding interactive elements like scratch-offs and spinning wheels, our technology unlocks limitless email personalisation opportunities with minimal effort.
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Why Code Chemistry for email personalisation?
✅ Deliver 1-2-1 personalised email experiences using multiple engaging content elements
✅ Achieve email personalisation that’s scalable and repeatable without technical resources and heavy lifting
✅ Auto-updating content enables more advanced design and stands out in a crowded inbox
✅ Easy to use platform packed full of features that you can use independently
Increase in CTR
Personalised email content creates customer connections and drives more clicks.
Increase in email conversion
More clicks and more relevant content that’s up-to-date drives more conversions.
Increase in email revenue
More conversions on tailored content drive significant revenue increases per email.
Email Personalisation Elements:
Personalised Images
Personalised images in email are a powerful way to transform data into visually engaging, meaningful content that resonates with recipients.
They can be as simple as incorporating a first name to create an instant personal connection or as advanced as using multiple data points to generate highly detailed visuals, such as customised boarding passes or personalised monthly, quarterly, or annual roundups. By turning CRM data into eye-catching graphics, personalised images elevate plain text content, making emails more dynamic, memorable, and impactful, ultimately driving stronger engagement and deeper customer relationships.
Personalised Animations
Personalised animations take the power of personalised images to the next level by adding motion for even greater visual impact. Just like personalised images, they transform CRM data into dynamic, data-driven visuals—but with animations that bring content to life.
Whether it’s colour-changing effects, fade-ins, scrolling text, or typing effects, these eye-catching elements make emails more engaging and memorable. Best of all, they’re incredibly easy to implement, requiring no integrations – just simple ESP merge codes to pass data into the Code Chemistry element tag. We handle the rest, turning your merged data into stunning, animated visuals that captivate your audience.
Personalised Scratch Off
Personalised scratch-offs bring gamification to the inbox, creating an engaging and interactive experience that encourages recipients to take action. This unique email element allows users to virtually “scratch” a layer to reveal hidden content, such as a personalised offer or reward.
Code Chemistry’s scratch-off feature goes beyond standard interactivity by using CRM data to personalise the revealed content—ensuring each recipient sees an offer tailored specifically to them. The experience extends beyond the email, directing recipients to a fully branded landing page where they complete the scratch-off, triggering an eye-catching confetti burst and guiding them towards redemption. With easy setup, customisable animations, and seamless implementation, personalised scratch-offs not only enhance engagement and click-through rates but also add a fun, gamified element to email marketing that keeps audiences coming back for more.
Personalised Spinning Wheel
Personalised Spin to Win animations bring excitement and interactivity to the inbox, turning email engagement into fun, gamified experiences.
With Code Chemistry, you can create fully custom-branded spinning wheel animations that not only look incredible but also use CRM data to personalise the outcome for each subscriber. You have complete control over which slice the wheel lands on, the ability to skip sections, and the flexibility to link each winning segment to the appropriate landing page.
By combining gamification with personalisation, Spinning Wheel animations drive higher engagement, increase click-through rates, and create a sense of exclusivity and reward for recipients. This interactive element transforms static email content into a dynamic, immersive experience, encouraging participation, boosting conversions, and making brand interactions more memorable.
Generator for Personalisation
Feed-powered content takes email personalisation to the next level by dynamically tailoring content based on CRM data and real-time product or content feeds. Instead of relying on complex, manually built dynamic content rules, brands can automate personalisation at scale—generating unlimited email variations from a single HTML template.
By connecting a feed and using CRM data, marketers can display personalised product recommendations based on category preferences, recently viewed items, abandoned SKUs, and more. Users can also integrate 1-2-1 APIs, whether their own in-house solution or a third-party provider, to power hyper-relevant content such as product recommendations, targeted promotions, personalised product reviews, user-generated content, and retargeting campaigns.
This level of automation ensures that every recipient receives up-to-date, personalised content that enhances engagement, boosts conversions, and improves the overall customer experience—all while reducing production time and effort. With the ability to instantly generate millions of perfectly branded, data-driven content snippets, feed-powered personalisation is the ultimate solution for scalable, high-impact email marketing.
API Connection for Email Personalisation
Harness your existing technology and partner APIs to generate individualised email content. Popular retail email personalisation applications include product recommendations, the latest product reviews and user generated content. Other applications of 1-2-1 APIs and Generator include live sports betting odds, location specific media (e.g. state specific news headlines), travel packages, car hire pricing, local activities, restaurants and more.
Simply Connect your API to Generator, design your template and merge CRM data such as Customer IDs or product SKUs into the element. Generator will then display the latest content that matches your criteria, unlocking your existing technology and repurposing it for email marketing.
Frequently Asked Email Personalisation Questions
Email personalisation can be a tricky thing to get right. Our aim is to make email personalisation accessible, and achievable for all – without requiring technical input and development resources. Our aim is to join the dots between your content sources and your CRM to enable you to generate personalised content at scale, in just a few clicks.
Email personalisation is the practice of tailoring email content to individual recipients based on their preferences, behaviours, and the data you hold about them. This can range from using a person’s name in the content to delivering highly customised content such as product recommendations, dynamic images, or personalised offers. By leveraging customer data and automation, brands using Code Chemistry can create more relevant, engaging, and effective email campaigns that drive higher open rates, click-through rates, conversions and revenue.
At Code Chemistry, email personalisation goes far beyond just using a recipient’s name - it’s about delivering highly relevant, automated content tailored to each individual. By integrating content feeds such as product catalogues, .CSV files, .XML feeds, or APIs with your CRM data, we automate the creation of dynamic email content that updates in real time. This means no manual coding, no outdated information, just highly personalised emails that reflect each recipient’s preferences, behaviours, and interests.
We offer a suite of email elements that integrate with CRM data to deliver truly personalised content to each recipient. This includes image personalisation and animation, transforming CRM data into eye-catching creative content, as well as feed-powered dynamic content. For example, we can connect product feeds (such as a Google Shopping Feed) and use CRM data to display relevant products—whether based on a preferred category, size, range, or even more granular personalisation like recently browsed SKUs or retargeting.
Beyond this, we enhance engagement with interactive, gamified elements. Our Scratch Off feature, for instance, can reveal a personalised offer when the recipient interacts with it, while our spinning wheels can dynamically display the correct offer based on customer data.
Additionally, our advanced content feed capabilities allow brands to connect 1-to-1 APIs (whether their own or third-party services) enabling highly personalised content delivery while leveraging existing technology. This puts you firmly in control.
You can create personalised content in a matter of minutes. Of course, the more complex use cases such as API and product feed connection take a little longer, but can still be set up quickly and easily in as little as 20 to 30 minutes.
Our platform is simple to use, meaning no technical expertise is required. Simply login, click on the personalisation element you want to create and follow the steps until you generate your element html. Once you're done, copy and paste the element code into your email html.
Nope. We want everybody to have access to the best technology regardless of the size of their business or the plan they have. We ensure all of our customers have access to every element we offer from day one.
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